Group of mix gendered workers, gathering at Pharian discussing the market research.

Is Market Research Still Relevant Today?

What is Market Research? It is an organized effort to gather information about target markets or customers. It’s a very important component of composing a business strategy. What You Should Know Before Starting Market Research Before commencing, there are a few important questions you should ask beforehand. These questions are important to identify the targeted…

Yellow background showing a magnet attracting customers from Pharian Ltd IT Services and Support Crawley West Sussex channel acquisition

Naming the 9 Types of Channel Acquisition

Define Channel Acquisition Acquisition refers back to the channels that site visits come through to get to your site, or how your visits are acquired. How to use Channel Acquisition in your marketing strategy However, using channel acquisition is a great way to create engagement with different types of audiences across the channels below. Although,…

Image of two mini recycling bins with Pharian Logos to symbolise Going Green in a Small Way

Going Green in a Small Way

Becoming an Environmentally Friendly Small Business This post is the first in a series about our quest to become as environmentally friendly a company as possible. For a long time now, Climate Change has been high on the agenda in the media, but over the last few years the messages from programmes like BBC’s Blue…