Group of mix gendered workers, gathering at Pharian discussing the market research.

Is Market Research Still Relevant Today?

What is Market Research? It is an organized effort to gather information about target markets or customers. It’s a very important component of composing a business strategy. What You Should Know Before Starting Market Research Before commencing, there are a few important questions you should ask beforehand. These questions are important to identify the targeted…

B2B and B2C Digital Marketing Services at Pharian Crawley West Sussex

B2B Marketing vs B2C Marketing

What Is B2B and What Is B2C? B2B stands for Business to Business. Simply put, when you sell your service or line of products you’re aiming at pitching it to another business. B2C stands for Business to Consumer (Customer). In other terms, this is when you’re selling your service or line of products to potential…

Yellow background showing a magnet attracting customers from Pharian Ltd IT Services and Support Crawley West Sussex channel acquisition

Naming the 9 Types of Channel Acquisition

Define Channel Acquisition Acquisition refers back to the channels that site visits come through to get to your site, or how your visits are acquired. How to use Channel Acquisition in your marketing strategy However, using channel acquisition is a great way to create engagement with different types of audiences across the channels below. Although,…

Going Green in a Small Way

Becoming an Environmentally Friendly Small Business This post is the first in a series about our quest to become as environmentally friendly a company as possible. For a long time now, Climate Change has been high on the agenda in the media, but over the last few years the messages from programmes like BBC’s Blue…