What Is CTR? (Click-Through-Rate) CTR is the number of clicks that your ad receives divided by the number of times your ad is shown. Clicks / Impressions is an important indicator of campaign performance. (Total Clicks on Ad) / (Total Impressions) = Click-Through Rate CTR is not always directly related to campaign success in terms of conversions.…
What Is Real-Time Data (RTD) Real-Time Data is the data that is presented whilst it is acquired. This process is usually information which is delivered in an instance after collection. You can use the data received for tracking and navigation and then stored. Resolving Issues In Real-Time Companies and customers can interact with your business…
What is Market Research? It is an organized effort to gather information about target markets or customers. It’s a very important component of composing a business strategy. What You Should Know Before Starting Market Research Before commencing, there are a few important questions you should ask beforehand. These questions are important to identify the targeted…
The 5 Stages of a Product Lifecycle1) Development The development stage is all about research. You want to delve into looking at information about the products you want to offer before going to the manufacturing stages. Do you have solid proof that it will work and succeed, and have you compared it to existing products…
What Content Should You Use In A Marketing Plan? In this blog, you can learn how to identify the content that should appear in a marketing plan. An Introduction In this section, it is good to highlight the name of the company or section you are marketing for. It is important to address the outline…
Identifying The Right B2C Marketing Strategy In this blog, we will highlight 9 Types of B2C Marketing Strategies. These methods may be more effective to different types of industries so take this time to read through the types and see which one best fits your company! It may be that more than one suits you best.…
10 Types of B2B Strategies1) Growth Hacking Growth Hacking refers to tight marketing budgets and combining creativity and analytic skills. By using social platforms it enables you to sell products as well as gain relevant exposure. The growth usually occurs when things go viral. We consider this strategy effective because you have to make sure…
So, What Is Remote Working? Simply put, Remote Working is being able to work from outside of the office. It can also be known as telecommuting or teleworking. Remote Working, Is It Good or Bad? There can be both advantages and disadvantages to remote working, it usually depends on your occupation and if you have all…
What Is B2B and What Is B2C? B2B stands for Business to Business. Simply put, when you sell your service or line of products you’re aiming at pitching it to another business. B2C stands for Business to Consumer (Customer). In other terms, this is when you’re selling your service or line of products to potential…
What Are They? Inbound and Outbound Marketing are concepts of how marketing works particularly across channels. What’s The Difference? Well, Inbound Marketing is technically the types of marketing that are found online. This can be commonly known from emails, newsletters, blogs, adverts and any other form of content creation which is promoted online. On the…