There is both a science and an art to Search Engine Optimisation (SEO). At Pharian we are experts at finding the right balance between the two, improving the Search Engine Results Page (SERP) ranking of your website.

As a highly respected Digital Agency based in Crawley, West Sussex, we are ideally placed to help small and medium sized businesses across the south-east of England with their SEO requirements. We take an holistic, best-practice approach to improving your organic visibility on the major search engines like Google, Yahoo and Bing, promoting quality, content-driven improvements to your site.

Search Engine Optimisation is a medium to long-term strategy for generating relevant organic website traffic, fuelling enquiries, sales and orders resulting in subsequent business growth. Whether your desired reach may be local, regional or national, Pharian offers simple, flexible plans tailored to your needs.

Infographic depicting various aspects of Search Engine Optimisation

Free 5 Point Website and SEO Review

Find out about our No-Obligation review here: Free 5 Point Website and SEO Review

On Page SEO

On Page SEO is the practice of optimising elements of a page, or a group of pages throughout a site, to improve the SEO of the site as a whole.

Most typically this includes the choice of keywords, making sure the content on the page is factual and relevant, and optimising a page’s meta data by ensuring titles and descriptions are consistent with the aim of that page.

We work closely with our customers to research the right keywords that fit the company’s objectives, helping them translate their expert subject matter knowledge into online content.

Technical SEO

Technical SEO is about laying the structural foundations to ensure that a site can be seen and understood by search engines.

This area of SEO includes making sure the code used for the site is good quality, that the navigation is easy and there are no links to missing pages, that the right tracking tags are in place to facilitate site analytics, and testing functionality like speed of load and if the site is mobile friendly or not.

Pharian will provide you with a detailed audit with best practice recommendations and can help you implement the changes (See our Web Design and Development page for more details)

Off Page SEO

Off Page SEO is all about creating an effective strategy to boost your site authority and using elements outside of your domain to influence your ranking.

Search algorithms are much smarter than they used to be and gone are the days when adding multiple backlinks from spammy sites raised your profile. Outside site links are still good, but they need to be from respectable, content relevant sources. Social media activity also plays a key role, as does your general brand awareness, in order to increase your Domain Authority.

Pharian can help you develop your off site strategy and make sure that a consistent, integrated approach to all your marketing is deployed.

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