Category for all things to do with the Apprentices we employ

Group of mix gendered workers, gathering at Pharian discussing the market research.

Is Market Research Still Relevant Today?

What is Market Research? It is an organized effort to gather information about target markets or customers. It’s a very important component of composing a business strategy. What You Should Know Before Starting Market Research Before commencing, there are a few important questions you should ask beforehand. These questions are important to identify the targeted…

Image of a male hand in a suit drawing a growth in white and markers, the white marker indicates the predicted growth and the ired marker shows the real time data by Pharian IT Services and Support Crawley West Sussex

The 5 Stages of Product Lifecycle

The 5 Stages of a Product Lifecycle1) Development The development stage is all about research. You want to delve into looking at information about the products you want to offer before going to the manufacturing stages. Do you have solid proof that it will work and succeed, and have you compared it to existing products…

Magnet showing customer attractions by inbound marketing and a megaphone attracting outbound customers via marketing methods by pharian it services and support Crawley West Sussex

Learn Inbound and Outbound Marketing

What Are They? Inbound and Outbound Marketing are concepts of how marketing works particularly across channels. What’s The Difference? Well, Inbound Marketing is technically the types of marketing that are found online. This can be commonly known from emails, newsletters, blogs, adverts and any other form of content creation which is promoted online. On the…

Yellow background showing a magnet attracting customers from Pharian Ltd IT Services and Support Crawley West Sussex channel acquisition

Naming the 9 Types of Channel Acquisition

Define Channel Acquisition Acquisition refers back to the channels that site visits come through to get to your site, or how your visits are acquired. How to use Channel Acquisition in your marketing strategy However, using channel acquisition is a great way to create engagement with different types of audiences across the channels below. Although,…

pie chart of the target audience ready to be segmented by Pharian

Audience Segmentation, Do You Do It?

What is Audience Segmentation? Audience Segmentation is a marketing strategy based on identifying the subgroups within your target audience to deliver more tailored messaging for creating stronger connections. Many first-time marketers do uniform messaging and distributed it widely to save time. However, Audience Segmentation is a more refined approach. The Four Aspects of Audience SegmentationDemographics…