In this blog, you can learn how to identify the content that should appear in a marketing plan.
In this section, it is good to highlight the name of the company or section you are marketing for. It is important to address the outline for this plan and what you are planning to market or campaign for.
A breakdown for Situation Analysis is that you will need to take out a SWOT analysis based on your current affairs with the planned campaign. Take a look at the strengths, weaknesses, opportunities and threats that can appear from this marketing strategy. Make sure you use relevant data from previous campaigns and that you cover every aspect.
This part of the plan is where you talk about your overall aim of your marketing strategy. Share in-depth on how you want to show gain to your company and how that can continue into further gains. Also think about how it benefits your customers and other companies that may rely on your service, as this is important in how you can define future campaigns.
This stage is very similar to the Business Objectives, but in this step, it’s important to share how this campaign can benefit future marketing plans and strategies. You could use this stage to point out that you want to do further research on your target audience and gather new data on target audiences. It is also a good idea to share how you want to improve and learn the skills you are using further.
You want to find the niche of where you want to share your campaigns to. Identify and share in this proposal the potential target audiences you want to share your content with. Look at the general target audience such as Occupations, Ages, Location, Interests and Platforms.
Share in the marketing plan how you wish to campaign. Talk about the social platforms you want to use, what will you do once you’re on the social media platforms? Which types of content are you going to produce? Take a look at our Inbound and Outbound Marketing Ideas to produce more content!
Relating to strategies, Tactics is the way you are going to converse with your audience. A suggestion could be about how are you going to send emails and newsletters, and what should you write in them to gain awareness? It’s a good way to realise how to now be potential spam, and how the service can benefit them, think about offers and opportunities for both parties.
The numerical side of the marketing plan. Share how you are going to use the companies budget in a weekly or daily breakdown. This can be for buying resources and the budget for adverts.
This is how you are going to track your audience and how you interact with eachother. An example is that by posting on social media about your blog (which is linked to your website) they click the link to read. You will be tracking how they clicked onto your blog post, and how long they lasted. You can also review if they are going to be a revisited customer, who comes back the following week for another blog post.