Acquisition refers back to the channels that site visits come through to get to your site, or how your visits are acquired.
However, using channel acquisition is a great way to create engagement with different types of audiences across the channels below.
Although, by exploring the different channels and creating content for them means that you can create the content to cater to each independent target audience in a bespoke way.
Process for this channel can be: Traffic comes through from adverts such as Google, Facebook, Twitter, LinkedIn etc. By having links to your websites on different platforms, you’re able to share your site to other people in multiple social groups, perhaps even word of mouth.
Using this channel means that you can create an email campaign. In addition, you can also create sneaky contact links in your campaigns which create clicks to your website. Also, you could even make sure when you’re handing out your business cards that it includes your working email address. By involving your address means that it creates an easy contact to communicate with customers.
To drive traffic to your website, you can implement content creation. You can create blog posts, events, links to your website, share photos and live actions. Constant communication with your audience and making sure that you gain their interest.
Linking to the other channel, in this process it’s key to think about how you can go about proposing events. Hosting events online or in-person can get your audience intrigued, especially if it is a company event that helps the community. Thinking about charities, giveaways, competitions are ways to get the public interested.
Creating live-streamed events on social media is also a helpful way not to only gain traffic, but to communicate with your followers. A chance for people to query your business and service and answer questions as well find feedback that can help your marketing strategies.
Creating posters, leaflets, business cards, advertisement is the best way to create brand awareness by using inbound and outbound marketing methods. Using these strong visual methods of advertisement is a way to drive traffic towards your site, and make your brand more memorable.
Using review sites, such as Google, Trustpilot, Tripadvisor etc. Is one of the best ways to make the public choose and trust your company. When people create decisions to shop with your company, they often look for reviews. Recommendation from word of mouth is also a very strong way for persuading new clients to use your service. Partnerships with other companies, showing your trust and bond, as well as ex-colleagues who support your business is another strong traffic path.
Showcasing your companies work and portfolio on your website gains the trust of working with other services and showing proof that your work is amazing and will help create the publics choice of choosing your service over any other. You can also create displays in person to drive traffic to your website, by going to work fairs and talk to people 1 to 1.
Creating adverts and drumming the brand awareness, using the pay per click secures that you got the right audience looking for your service. Because, when you create your adverts it solidifies that the public is looking for either your company or your product. You can also use the PPC scheme on different sites to create the most awareness as possible.
Ensuring that you are using SEO for your website, enables your company to be on the first page on search. When people are organically searching for your product/ or service you will appear first on search pages.
By testing out Channel Acquisition allows you to try out different forms of content creation and advertisement for your business and identify the best ways to get responses from different target audiences. It is also a way to practise and understand how you can communicate to different audience types with these channels and drive the right traffic towards your website. As well as campaigning, it is a good way to create brand awareness. In the end, you are able to create more detailed cases of analysis and adapt the overall results into your strategies.