Inbound and Outbound Marketing are concepts of how marketing works particularly across channels.
Well, Inbound Marketing is technically the types of marketing that are found online. This can be commonly known from emails, newsletters, blogs, adverts and any other form of content creation which is promoted online.
On the other hand, Outbound Marketing is the physical types of marketing you can see in person. This can involve TV, Radios, Street Adverts, Flyers and many more!
- Secure customers where they have to sign-up and opt-in to online marketing types
- Can gain data and knowledge from online campaigns to then target the right audience
- It can be known to be more inexpensive that some types of Outbound Marketing
- If you choose to create adverts via Google, there can be high competition which can affect your companies marketing strategy
- Inbound Marketing can be highly competitive when bidding and boosting content
- Have to make sure you aim your content at the right target audience
- Conflictions of where brand awareness is more important than the actual business and service being offered
- It’s an easier way to be creative in promoting certain products or services
- Using Outbound channels can seem to work well in competitive environments and markets
- Blasting Outbound Marketing content can gain high interest back with spreading high amounts of advertisements
- These advertisements can be more eye captivating in moments people tend to not think about
- Commonly can be mistaken as spam by clients, if they see these types of campaigns regularly they may direct it as unwanted
- As well as the high demand for creating brand awareness, on the flip side, it can also be easily ignored by audiences
- Making large advertisements and in multiple locations can be costly, and sometimes more than Inbound Marketing
It can be quite difficult trying to understand which type of marketing will work best with your company and the products you are trying to sell. At this point, I’d advise going back to your marketing strategy and comparing the different benefits. I’d also recommend implementing these two types of marketing into your SWOT analysis and create minor trial runs to see what method works best for you and your audience.
However, If you’re struggling with implementing these two methods of marketing with your strategy or business plan I’d recommend looking Pharian’s blogs about content creation to get started today. You can also test your knowledge on SWOT analysis and take part in our quiz!
We’ve also scoured the internet to find some more useful information about Inbound and Outbound Marketing for you to learn further!