It’s time to take customer research to the next level.
This week we will be looking into creating personas. It’s essential to carry out this researching tool to plan campaigns, that will match your audience.
So, what is a persona?
It is typically a fictional profile that represents the ideal targeted customer. Knowing this will create the decision makings towards your campaign planning. It will also help steer to that you’ve made a constant understanding of your range of audiences.
What does a typical persona include?
- Fictional Name
- Job Title and Basic Roles
- Demographics (Age, Education, Location, Status etc…)
- Hobbies and Lifestyle
- Goals and Challenges (Interest in Product)
- Pain Points and Frustrations (Need for Product)
See below for a free template
When creating these personas, it’s good to relate to previous buyers. Proceeding with this marketing strategy you’re able to eliminate irrelevant target audiences and have the correct customers for you!
By understanding customer profiles, you can then find easier ways to communicate with them as well as finding the most suitable products for them.