In this blog, we will highlight 9 Types of B2C Marketing Strategies. These methods may be more effective to different types of industries so take this time to read through the types and see which one best fits your company! It may be that more than one suits you best.
Cause Marketing is the joining effort between a for-profit business and a non-profit organization. The idea is to mutually promote and benefit from social and charitable causes. Using the “feel good” idea uses the relationship marketing methods and uses the idea that you can assure your customers the desire to make the world a better place.
Being able to market and sell products directly to consumers, in this model sales agents build face-to-face relationships with potential customers. Using strategies of demonstration and selling products away from the usual business area.
Usually when at least two brands join together to promote and sell a single product or service. Each brand eventually lending their collectives and credibility to increase products awareness and the value of each service, making the products more limited where consumers are willing to pay more.
Earned Media and PR is a strategy that shows publicity that’s created through efforts other than paid advertising. Its usual forms can be social media testimonials, word of mouth, television or radio mention, newspaper article or editorial. These credentials can be seemed as effective because they’re generically low-cost to free advertising channels. These methods are great ways of boosting awareness which is in trustworthy contents.
This strategy is being able to sell to a captive audience. ( Shoppers that are already visiting your site or premise that are ready to purchase) When displaying your products, think about vouchers, being that is there selling personally and sharing opinions. Methods that offer attention-getting are the best way to persuade customers buying decisions. Make it too good to turn down.
Combining web and email advertisement methods to drive e-commerce sales. Including platforms such as social media can help with creating brand awareness and presence and help in the idea of promoting products and services.
This strategy uses tools that companies use to grow their website traffic through paid advertising. A popular method used amongst many is PPC (Pay-Per-Click), to break it down simply, this is when a company buys or “sponsors”.
Unpaid and organic and not to forget, very powerful method of advertising. Using word of mouth advertisement is useful because having people say nothing but nice things about your service is free and nothing to gain from aside from sharing the good news.
Refers to tight marketing budgets and combining creativity and analytic skills. By using social platforms it enables you to sell products as well as gain relevant exposure. The growth usually occurs when things go viral. We consider this strategy effective because you have to make sure that every decision is informed by your growth. On the other hand, products and services are redefined as tools for growth instead of using it as something to sell. With the ongoing attempt of growth hacking, the fluidity of development keeps this strategy adaptable and low-cost.
Communication methods to engage consumers at an emotional level. Instead of throwing facts and figures, by enabling storytelling allows you to slowly share a memorable experience of who your company is, what you do and how you can help. This strategy is a way of showing how you want to engage and contribute to your community and the public in general.