B2B stands for Business to Business. Simply put, when you sell your service or line of products you’re aiming at pitching it to another business.
B2C stands for Business to Consumer (Customer). In other terms, this is when you’re selling your service or line of products to potential consumers.
Business to Business offers bespoke pitching to other companies and gives the opposing company the product or service they require to help improve and grow their own company. It’s a chance to make your own company grow as well as theirs by founding partnerships and loyalties which can they create more business and recognition.
Business to Business Marketing is making a method of selling your marketing service to another business in need. This form of B2B usually offers a co-working space they could lease, offer a printing service that can create Out-Bound Marketing Services, or you could either sell your online marketing service. This is where you can offer social media management, SEO and other content creation products.
Business to Consumer offers a more targeted approach to business offers. You want to make sure that you’re being more emotional to the clients and that you understand their journey. Whilst you’re trying to sell your product you need to make sure that you can sell the benefits strongly, and be able to captivate them and draw them into creating a solid sales lead. When talking to the consumer you also need to note that when you’re discussing your offers that it’s simple and easy to understand as they won’t be as technical maybe as a B2B.
In terms of marketing, the consumer doesn’t want the whole package. They will sieve through information and only take on board the parts they either engage or are seeking after. As an example, they might only want to follow you on social media such as Facebook or Twitter and may like your videos on Youtube. But, that doesn’t necessarily mean that they will sign up to emails and newsletters from your business.